Product definition
Identify user needs, essential features and the relationship between the app and any backend.
MOBILE APPLICATIONS
Mobile experiences made for everyday use.
The most useful mobile experiences earn their place on someone’s home screen. We create apps with clear journeys and practical reasons for people to return.
WHAT THIS SERVICE COVERS
Built around your brief.
Whether it is a customer-facing app, a loyalty experience or a companion to a larger platform, we design around smaller screens, familiar interactions and the wider service around the product. An app should feel connected to your brand and to the operational systems behind it.
Who is it for?
Businesses looking to serve customers through a branded app, product owners testing a mobile concept, and organisations extending an existing service to iOS or Android.
We work from the problem and the people using the product, so the scope and technical approach suit what you actually need.
See how we workTHE DELIVERABLES
What we can help you create.
Specific deliverables are agreed during discovery, but these are the building blocks we typically explore.
Mobile-first UX
Design focused interfaces for common mobile interactions and screen sizes.
Connected functionality
Plan relevant account, booking, rewards, content or notification experiences.
Delivery & release planning
Consider testing, support and app distribution requirements early in the process.
OUR APPROACH
From idea to useful result.
Collaborative throughout. We keep design decisions connected to the goals of the project and the people using it.
01 / STEP
Define the experience
Agree who the app serves, why people will install it and the features they need most.
02 / STEP
Design key journeys
Map onboarding, navigation and common actions, then refine the interface.
03 / STEP
Build & prepare
Develop the connected experience and plan testing and distribution.
RELEVANT WORK
See the thinking in action.
Examples from Kinetic Axis Digital projects, with screenshots and an explanation of the experience behind them.
Selected projectPace VenuesMobile guest experience, bookings and rewards · Explore case study 
Selected projectVeyra StudioCreative product flows across screens · Explore case study The work shown illustrates design and product experience; individual project requirements and delivery scopes vary.
COMMON QUESTIONS
Helpful things to know.
Do you develop for iPhone and Android?
We can plan and develop cross-platform experiences for iOS and Android, choosing a suitable approach for the product requirements.
Can the app connect to a web-based back office?
Yes. A mobile app can share a backend with a management platform, subject to appropriate access controls and integration design.
Can we include bookings or loyalty rewards?
These are examples of app features we can scope. Pace Venues illustrates a connected guest experience with bookings and rewards.
Related services
START A CONVERSATION
Have a project in mind?
Tell us the challenge and what you're hoping to create. We can explore the next step together.